Edison Research recently conducted a study on five renowned consumer brands regarding their advertising strategies. The study mainly focused on the prevalence of five service and product categories offered by the selected brands in the podcasting space. Tom Webster of Edison Research and Norman Pattiz of PodcastOne released the results in 2017.
Tom Webster, who acts as the vice president of Strategy Department at Edison Research, said that the survey was conducted in 2016. It was the first survey of campaign brand lift for ad-supported podcast networks. It also showed the advantages of podcast advertising on specific messaging recall, purchasing intentions, and brand recall.
According to the Edison Research study, grocery brands are frequently advertised on the podcasting world. Furthermore, 47 percent of the listeners are aware of financial services products. Only 37 percent of the listeners have heard automobile services ads, and 24 percent have heard of ads on lawn and garden care products. Learn more about Norman Pattiz: https://www.linkedin.com/in/norman-pattiz
The survey also concluded that automobile engineering commodities are rarely advertised on podcasts. Despite the advertising efforts of lawn and garden care companies, only 22 percent of listeners said that they were likely to purchase lawn care commodities.
Executives’ Comments on the Findings
In response to the findings, Norman Pattiz said that PodcastOne is always focused on enhancing the recognition of brands.
He also pointed out that the results validate his company’s multi-tiered advertising approach. Consequently, Tom Webster thanked PodcastOne and the other five companies for their cooperation in the research. He said that the research was a manifestation of Edison’s ability to gauge the significance of podcast advertising. Learn more about Norman Pattiz: http://normanpattiz.com/
PodcastOne is ranked highly in the podcast broadcasting industry for its emphasis on original programming. The network’s programs comprise over 300 original programming hours. On the other hand, Edison Research is known for its excellent studies in podcasting operations. The institution’s high profile clients include Time Warner, Pandora, and Google.
About Norman Pattiz
Norman Pattiz is celebrated in the podcasting world for his entrepreneurial and leadership skills. In 2016, Forbes magazine released a four-page feature that discussed Pattiz’s success story. The feature focused on how he came up with Westwood One that emerged as a nationwide provider of entertainment, sports, and news.
Besides Westwood One, Pattiz is also regarded as the brains behind the Courtside Entertainment Group. This venture specialized in the production and distribution of quality broadcasting. In 2012, PodcastOne was born out of Pattiz’s keen interest in untapped opportunities in the broadcasting world. The network’s shows are hosted by celebrities such as Shaquille O’Neal, Larry King, and Chris Jericho.