PodcastOne’s Norman Pattiz Releases the Findings of Research Conducted by Edison Research on Podcast Advertising
Edison Research recently conducted a study on five renowned consumer brands regarding their advertising strategies. The study mainly focused on the prevalence of five service and product categories offered by the selected brands in the podcasting space. Tom Webster of Edison Research and Norman Pattiz of PodcastOne released the results in 2017.
Tom Webster, who acts as the vice president of Strategy Department at Edison Research, said that the survey was conducted in 2016. It was the first survey of campaign brand lift for ad-supported podcast networks. It also showed the advantages of podcast advertising on specific messaging recall, purchasing intentions, and brand recall.
According to the Edison Research study, grocery brands are frequently advertised on the podcasting world. Furthermore, 47 percent of the listeners are aware of financial services products. Only 37 percent of the listeners have heard automobile services ads, and 24 percent have heard of ads on lawn and garden care products. Learn more about Norman Pattiz: https://www.linkedin.com/in/norman-pattiz
The survey also concluded that automobile engineering commodities are rarely advertised on podcasts. Despite the advertising efforts of lawn and garden care companies, only 22 percent of listeners said that they were likely to purchase lawn care commodities.
Executives’ Comments on the Findings
In response to the findings, Norman Pattiz said that PodcastOne is always focused on enhancing the recognition of brands.
He also pointed out that the results validate his company’s multi-tiered advertising approach. Consequently, Tom Webster thanked PodcastOne and the other five companies for their cooperation in the research. He said that the research was a manifestation of Edison’s ability to gauge the significance of podcast advertising. Learn more about Norman Pattiz: http://normanpattiz.com/
PodcastOne is ranked highly in the podcast broadcasting industry for its emphasis on original programming. The network’s programs comprise over 300 original programming hours. On the other hand, Edison Research is known for its excellent studies in podcasting operations. The institution’s high profile clients include Time Warner, Pandora, and Google.
About Norman Pattiz
Norman Pattiz is celebrated in the podcasting world for his entrepreneurial and leadership skills. In 2016, Forbes magazine released a four-page feature that discussed Pattiz’s success story. The feature focused on how he came up with Westwood One that emerged as a nationwide provider of entertainment, sports, and news.
Besides Westwood One, Pattiz is also regarded as the brains behind the Courtside Entertainment Group. This venture specialized in the production and distribution of quality broadcasting. In 2012, PodcastOne was born out of Pattiz’s keen interest in untapped opportunities in the broadcasting world. The network’s shows are hosted by celebrities such as Shaquille O’Neal, Larry King, and Chris Jericho.
Hussain Sajwani is one of the most successful real estate company owners with its primary business in the Middle East. He is currently looking to expand his business in the United States. His net worth is approximate $3.5 billion. It is due to his far-sightedness and hard work that he built his company from scratch. Even today, Damac owner overlooks all the important projects that his company takes up.
Hussain Sajwani was born in 1954 into a conservative family in Dubai. His father had a watch and pen store while his mother sold hawk goods to other ladies. After completing his schooling in Dubai, he went to the United States to earn his undergraduate degree in economics from the University of Washington.
Hussain Sajwani family had a watch shop in Dubai and his father wanted him to join his family business. But, Hussain had other dreams and wanted to become an entrepreneur. That was when he convinced his father to send him to the US to earn a degree.
After he had completed his studies, he was offered a job at GASCO as a contracts manager. After working there for a short while, he joined Abu Dhabi National Oil Company. Even after earning a high salary, he was not satisfied working there.
He thought that he could make much more money by working for himself, rather than for these large companies. He left the company and started his business under the name DAMAC in 1982 which later became DAMAC Group. He first began building small hotels and then moved to building bigger towers in prime locations in Dubai. He also set up an investment company, ZDICO Invets in 1992. Learn more about Hussain Sajwani: http://www.forbes.com/profile/hussain-sajwani
Having worked with Donald Trump in some real estate projects, Hussain considers himself to be a good friend of his. President Trump was to attend his New Year party in Dubai but could not attend due to his work commitment somewhere else.
Apart from attending meetings with his business partners and other members of his business community, he loves to spend time with his family. For him, it is essential to keep a work-life balance to be happy.
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Richard Smith is also known as Rick. He is the President and also the chief executive officer at the Securus technologies. Richard has held this position since June 2008. He is the former president of Eschelon Telecom Inc. He held the position from 2000 to August 2003. Richard served as the chief executive officer and also chief operating officer of the company. Richard worked as the chief financial officer at Eschelon Telecom Inc. from 1998 to 2000. He also worked at Frontier Corp where he was the vice president of Financial Management. Rick Smith was the chief information officer and the Controller at Frontier Information Technologies in 1998.
Rick Smith once worked at Midwest Telephone Operations where he served as the vice president. Richard was able to bring change and growth in each position that he held. He was termed as an outstanding and helpful colleague. Richard has been serving as the Chairman of Securus Technologies since 2009. Securus is a prison technology firm that is based in Dallas, Texas. The company was established in 1986. It has regional offices in Atlanta, Carrolton, Georgia, Allen, and Texas. The company has employed more than 1000 employees. It has contracts with approximately 2600 correctional facilities in America. Securus announced that it had made investments in technologies, acquisitions, and patents worth $600 million in 3 years. According to Wikipedia
Securus Technologies has been able to expand, grow, and register massive success under the leadership of Rick Smith. The enterprise has been able to secure many lucrative contracts in the majority of the correctional facilities in the US. Rick has earned a reputation as a hard worker and dynamic leader who motivates his employees. He has been able to steer Securus Technologies to become a household name and to achieve its strategic goals and visions. He attributes his success to commitment, hard work, and passion. Richard Smith has been able to bring revolution to the correctional facilities through the Securus Technologies.
Richard Smith studied at the Rochester Institute of Technology where he got his Associate of Applied Science in Electrical Engineering. He also holds a Bachelors degree in Electrical Engineering that he acquired from State University of New York, Buffalo. Richard also holds a Masters in Mathematics that he acquired from the State University of New York, Brockport. He also went to the University of Rochester’s Simon School where he got his Masters in Business Administration. Richard Smith has also been able to work with several institutions including Global Crossing North America Inc. Rick Smith is a board member at the Ingra Telecom Co Ltd and also at the Eschelon Telecom Inc. He offers his insights and contributions about the use of technology in changing people’s lives. Visit LinkedIn and follow Rick’s profile.
The Dynasty of The DeVos remains to be one of the leading families to donate money to charities. Led by the power couple Dick and Betsy DeVos the dynasty has been able to give over a quarter of the Fortune, close to $1.33 billion to different charities in their lifetime. Betsy and Dick DeVos are not only known to be generous givers in the funds’ world, but they are also distinguished, political donors. The couple has donated close to $139 million to charities over their lifetimes.
Betsy DeVos is the U.S. Education Secretary nominee for the Trump administration. As she is being prepared to occupy the office, her contribution to the betterment of lives of the many who are in need is being revealed. In the year 2015, the DeVos alone donated $11.6 million to funds that seek to do good to communities across the globe. These funds are more than double of what the family has donated to political campaigns in the past five years.
Betsy and Dick DeVos are members of one of the most distinguished dynasties in the United States. Their family has a history of taking part in politics that shape the landscape of the United States. The couple has been a player in the Republican party politics for eons. The eldest brother to Dick DeVos and his children are not left behind in donations to charities. In 2015, they gave out $104 million to charities landing the 24th place on Forbes’ list of “America’s Top Givers.”
Dick DeVos maintains that his family’s contributions are aimed at benefiting those who are in need. The institutions of learning that the couple support is environments with rigor academic activities. The conditions are responsible for nurturing adulthood and accountability as well as Christianity.
Half a decade ago the family started a college of its kind on the Gerald R. Ford International Airport. The West Michigan Aviation College is a chartered, aviation-themed college of its kind. The family’s role in the school is not only donating funds for the daily operations of the institution but also ensuring that the school’s annual fundraiser attracts acclaimed speaks such former Head of State, George W. Bush, and Apollo Astronauts.
Last year’s graduation class alone contributed 15 licensed pilots to the American aviation industry.
Dick DeVos has had quite an outstanding career in the business world. He has served in various executive posts at Amway, NBA’s Orlando Magic, and The Windquest Group. He currently holds the position of President at The Windquest Group.
For the nine years he served as the President of Amway, DeVos instituted all the operations of the company in the 50 countries spread across six continents that Amway has a business presence. He is acclaimed for enabling the company to post $4.5 billion in sales on his last financial year at the firm.