Luiz Carlos Trabuco Cappi Will Remain The Most Memorable CEO Of SA Banco Bradesco

Brazilian-based Banco Bradesco is one of the popular banks across South America. It became into existence in 1943 after it was founded by Amador Aguiar in Marilia, Sao Paulo. Since the bank began operating, it has had three presidents and four executives which indicates that it has the most successful and honorable executives. One of the most recognized executives of Bradesco is Luiz Carlos Trabuco Cappi. The exemplary leader has served as the CEO and president of the company and has proven his ability to foster growth. As he prepares to exit the company this year, his success and achievements remain profound in the company.

Career at Bradesco
Luiz Carlos Trabuco Cappi began his career at Bradesco when he was still a teenager. In 1969, he applied for his first employment at the bank as the Clerk in the Marilia branch. After serving in the position for two years, he was transferred to the company’s headquarter in Sao Paulo at. His success did not stop there; in 1984, Luiz Carlos Trabuco Cappi was appointed the marketing director of Bradesco. Due to his visionary skills of leadership, he later became the executive director of Bradesco’s private pension sector. Here, he served for 6 years before being promoted to the position of the vice president. In 2005, he Luiz Carlos Trabuco Cappi became the president of the insurance company, a position that made him more famous. He was then elected as the company’s CEO in 2009 and later became the Chairman.

Read more: Bradesco anuncia novo presidente: Octavio de Lazari Junior vai substituir Luiz Carlos Trabuco Cappi

Performance as the president
It was his role as the president of Bradesco that Luiz Carlos Trabuco became famous in the Brazilian banking sector and across the globe. The extra-ordinary performer worked with other company executives to ensure that all the company sectors ran smoothly and showcased functional outlook that ensured prosperity. Luiz Carlos Trabuco was able to raise the company’s market share from 23% to 25%. The most shocking aspect of his leadership was the fact that he raised the profits of the company’s insurance sector up from 26 percent to 35 percent. Because of this evident progress, Luiz Carlos Trabuco has always been recognized as a forward thinker and business acumen.

Most lucrative deal
During his tenure as the president of the company, Luiz Carlos Trabuco was able to acquire HSBC’s Brazilian branch in 2015. The deal is the most recognized as it cost the company a total amount of $5.2 billion. In effect, Bradesco increased its market share which made it become a leader in the financial sector as it was able to outperform his major competitor, Unibanco. The company’s services including loans granted, deposits, and assets grew tremendously over time.

Amidst the challenges that the company has faced under Luiz Carlos Trabuco Cappi’s leadership, he remained determined to take the company to the highest levels. He has worked in Bradesco for over 40 years which proves his experience at the company. Although he is soon leaving, his mark will remain at Bradesco for many years.

Search more about Luiz Carlos Trabuco Cappi:

Bradesco Scouting For A Chief Executive Officer

According to an article published by Bloomberg on October 11, Banco Bradesco SA—the second largest private bank in Brazil—is searching for a new chief executive officer. The new CEO, just like the previous ones, will be the overall head of the bank whose assets are currently slightly short of $420 billion. The bank has over five thousand branches with over 100 thousand employees dedicated to serving the bank’s clients. Owing to the importance of the presidency office to the overall functioning of the Osasco based bank, Bradesco will not take any chances that might compromise the position of the lender in Brazil’s financial sector. The bank is currently taking its time to scout for the most suitable candidate to replace the outgoing CEO, Luiz Carlos Trabuco, who is rightfully in office until March next year.

Luiz Carlos Trabuco has been with Banco Bradesco for 48 years. The news that Bradesco was prospecting for a new chief executive officer surprised many who have known him as one of the faces of the institution; however, they were delighted to realize that Trabuco is not yet done with Bradesco as he had just begun a new assignment as the chairman of the board of directors representing Fundação Bradesco, the controlling shareholder of Bradesco. Trabuco will discharge the duties of both posts until next year when his successor will assume office.

Banco Bradesco’s culture of appointing CEOs and other leaders from within the bank is well known. In fact, Trabuco stressed the same in the October 11 news event that marked the resignation of the then chairman, Lazaro de Mello Brandao. The comment from Trabuco prompted analysts to take a keen look at Bradesco’s staff, and luckily seven of them are thought to be in the line to succeed Trabuco. The seven include Mauricio Machado de Minas, Alexandre da Silva Gluher, Domingos Figueiredo Abreu, Josué Augusto Pancini, Marcelo de Araujo Noronha, Octavio de Lazari, and André Rodrigues Cano.


Lazaro de Mello Brandao

According to Bloomberg, the 91-year-old (before his resignation) was among the world’s oldest serving bank chairmen. Brandao resigned after a 74-year-career with the bank. The length of Brandao’s career corresponds to the numbers of years that Bradesco has served Brazilians. Brandao joined the bank the same year that Amado Aguiar founded the bank—1943.

As expected, Brandao was appointed to discharge the duties of a clerk. Even with incomplete fundamental studies, Brandao was not cowed as he dedicated his energy and time to serving Bradesco. He amassed skills and expertise along the way that propelled him through the ranks of the bank until his appointment in 1981 as the CEO and chairman ten years later. Brandao held the presidency of the bank until his resignation in 1999. However, he continued as the chairman of the bank until last month.

Luiz Carlos Trabuco

Brandao left the baton of the chairmanship to Trabuco; a man who he shares a lot of similarities. Trabuco, just like Brandao, joined Bradesco as a clerk. His performance got the attention of his superiors who handed him his first promotion 15 years after he first started working at the bank in 1969. Trabuco was appointed as the marketing director. For the many years that followed, Trabuco served the bank in different capacities until he was named the president of the institution in 2009 and the subsequent appointment as the chairman of the bank.

However, unlike Brandao who did not complete his fundamental studies, Trabuco attended the University of São Paulo where he studied philosophy. He later joined the Fundação School of Sociology and Politics where he pursued Socio-Psychology.

Learn more about Luiz Carlos Trabuco: