Brazilian-based Banco Bradesco is one of the popular banks across South America. It became into existence in 1943 after it was founded by Amador Aguiar in Marilia, Sao Paulo. Since the bank began operating, it has had three presidents and four executives which indicates that it has the most successful and honorable executives. One of the most recognized executives of Bradesco is Luiz Carlos Trabuco Cappi. The exemplary leader has served as the CEO and president of the company and has proven his ability to foster growth. As he prepares to exit the company this year, his success and achievements remain profound in the company.
Career at Bradesco
Luiz Carlos Trabuco Cappi began his career at Bradesco when he was still a teenager. In 1969, he applied for his first employment at the bank as the Clerk in the Marilia branch. After serving in the position for two years, he was transferred to the company’s headquarter in Sao Paulo at. His success did not stop there; in 1984, Luiz Carlos Trabuco Cappi was appointed the marketing director of Bradesco. Due to his visionary skills of leadership, he later became the executive director of Bradesco’s private pension sector. Here, he served for 6 years before being promoted to the position of the vice president. In 2005, he Luiz Carlos Trabuco Cappi became the president of the insurance company, a position that made him more famous. He was then elected as the company’s CEO in 2009 and later became the Chairman.
Performance as the president
It was his role as the president of Bradesco that Luiz Carlos Trabuco became famous in the Brazilian banking sector and across the globe. The extra-ordinary performer worked with other company executives to ensure that all the company sectors ran smoothly and showcased functional outlook that ensured prosperity. Luiz Carlos Trabuco was able to raise the company’s market share from 23% to 25%. The most shocking aspect of his leadership was the fact that he raised the profits of the company’s insurance sector up from 26 percent to 35 percent. Because of this evident progress, Luiz Carlos Trabuco has always been recognized as a forward thinker and business acumen.
Most lucrative deal
During his tenure as the president of the company, Luiz Carlos Trabuco was able to acquire HSBC’s Brazilian branch in 2015. The deal is the most recognized as it cost the company a total amount of $5.2 billion. In effect, Bradesco increased its market share which made it become a leader in the financial sector as it was able to outperform his major competitor, Unibanco. The company’s services including loans granted, deposits, and assets grew tremendously over time.
Amidst the challenges that the company has faced under Luiz Carlos Trabuco Cappi’s leadership, he remained determined to take the company to the highest levels. He has worked in Bradesco for over 40 years which proves his experience at the company. Although he is soon leaving, his mark will remain at Bradesco for many years.
Search more about Luiz Carlos Trabuco Cappi: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml