PodcastOne’s Norman Pattiz Releases the Findings of Research Conducted by Edison Research on Podcast Advertising
Edison Research recently conducted a study on five renowned consumer brands regarding their advertising strategies. The study mainly focused on the prevalence of five service and product categories offered by the selected brands in the podcasting space. Tom Webster of Edison Research and Norman Pattiz of PodcastOne released the results in 2017.
Tom Webster, who acts as the vice president of Strategy Department at Edison Research, said that the survey was conducted in 2016. It was the first survey of campaign brand lift for ad-supported podcast networks. It also showed the advantages of podcast advertising on specific messaging recall, purchasing intentions, and brand recall.
According to the Edison Research study, grocery brands are frequently advertised on the podcasting world. Furthermore, 47 percent of the listeners are aware of financial services products. Only 37 percent of the listeners have heard automobile services ads, and 24 percent have heard of ads on lawn and garden care products. Learn more about Norman Pattiz: https://www.linkedin.com/in/norman-pattiz
The survey also concluded that automobile engineering commodities are rarely advertised on podcasts. Despite the advertising efforts of lawn and garden care companies, only 22 percent of listeners said that they were likely to purchase lawn care commodities.
Executives’ Comments on the Findings
In response to the findings, Norman Pattiz said that PodcastOne is always focused on enhancing the recognition of brands.
He also pointed out that the results validate his company’s multi-tiered advertising approach. Consequently, Tom Webster thanked PodcastOne and the other five companies for their cooperation in the research. He said that the research was a manifestation of Edison’s ability to gauge the significance of podcast advertising. Learn more about Norman Pattiz: http://normanpattiz.com/
PodcastOne is ranked highly in the podcast broadcasting industry for its emphasis on original programming. The network’s programs comprise over 300 original programming hours. On the other hand, Edison Research is known for its excellent studies in podcasting operations. The institution’s high profile clients include Time Warner, Pandora, and Google.
About Norman Pattiz
Norman Pattiz is celebrated in the podcasting world for his entrepreneurial and leadership skills. In 2016, Forbes magazine released a four-page feature that discussed Pattiz’s success story. The feature focused on how he came up with Westwood One that emerged as a nationwide provider of entertainment, sports, and news.
Besides Westwood One, Pattiz is also regarded as the brains behind the Courtside Entertainment Group. This venture specialized in the production and distribution of quality broadcasting. In 2012, PodcastOne was born out of Pattiz’s keen interest in untapped opportunities in the broadcasting world. The network’s shows are hosted by celebrities such as Shaquille O’Neal, Larry King, and Chris Jericho.
Hussain Sajwani is one of the most successful real estate company owners with its primary business in the Middle East. He is currently looking to expand his business in the United States. His net worth is approximate $3.5 billion. It is due to his far-sightedness and hard work that he built his company from scratch. Even today, Damac owner overlooks all the important projects that his company takes up.
Hussain Sajwani was born in 1954 into a conservative family in Dubai. His father had a watch and pen store while his mother sold hawk goods to other ladies. After completing his schooling in Dubai, he went to the United States to earn his undergraduate degree in economics from the University of Washington.
Hussain Sajwani family had a watch shop in Dubai and his father wanted him to join his family business. But, Hussain had other dreams and wanted to become an entrepreneur. That was when he convinced his father to send him to the US to earn a degree.
After he had completed his studies, he was offered a job at GASCO as a contracts manager. After working there for a short while, he joined Abu Dhabi National Oil Company. Even after earning a high salary, he was not satisfied working there.
He thought that he could make much more money by working for himself, rather than for these large companies. He left the company and started his business under the name DAMAC in 1982 which later became DAMAC Group. He first began building small hotels and then moved to building bigger towers in prime locations in Dubai. He also set up an investment company, ZDICO Invets in 1992. Learn more about Hussain Sajwani: http://www.forbes.com/profile/hussain-sajwani
Having worked with Donald Trump in some real estate projects, Hussain considers himself to be a good friend of his. President Trump was to attend his New Year party in Dubai but could not attend due to his work commitment somewhere else.
Apart from attending meetings with his business partners and other members of his business community, he loves to spend time with his family. For him, it is essential to keep a work-life balance to be happy.
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Richard Smith is also known as Rick. He is the President and also the chief executive officer at the Securus technologies. Richard has held this position since June 2008. He is the former president of Eschelon Telecom Inc. He held the position from 2000 to August 2003. Richard served as the chief executive officer and also chief operating officer of the company. Richard worked as the chief financial officer at Eschelon Telecom Inc. from 1998 to 2000. He also worked at Frontier Corp where he was the vice president of Financial Management. Rick Smith was the chief information officer and the Controller at Frontier Information Technologies in 1998.
Rick Smith once worked at Midwest Telephone Operations where he served as the vice president. Richard was able to bring change and growth in each position that he held. He was termed as an outstanding and helpful colleague. Richard has been serving as the Chairman of Securus Technologies since 2009. Securus is a prison technology firm that is based in Dallas, Texas. The company was established in 1986. It has regional offices in Atlanta, Carrolton, Georgia, Allen, and Texas. The company has employed more than 1000 employees. It has contracts with approximately 2600 correctional facilities in America. Securus announced that it had made investments in technologies, acquisitions, and patents worth $600 million in 3 years. According to Wikipedia
Securus Technologies has been able to expand, grow, and register massive success under the leadership of Rick Smith. The enterprise has been able to secure many lucrative contracts in the majority of the correctional facilities in the US. Rick has earned a reputation as a hard worker and dynamic leader who motivates his employees. He has been able to steer Securus Technologies to become a household name and to achieve its strategic goals and visions. He attributes his success to commitment, hard work, and passion. Richard Smith has been able to bring revolution to the correctional facilities through the Securus Technologies.
Richard Smith studied at the Rochester Institute of Technology where he got his Associate of Applied Science in Electrical Engineering. He also holds a Bachelors degree in Electrical Engineering that he acquired from State University of New York, Buffalo. Richard also holds a Masters in Mathematics that he acquired from the State University of New York, Brockport. He also went to the University of Rochester’s Simon School where he got his Masters in Business Administration. Richard Smith has also been able to work with several institutions including Global Crossing North America Inc. Rick Smith is a board member at the Ingra Telecom Co Ltd and also at the Eschelon Telecom Inc. He offers his insights and contributions about the use of technology in changing people’s lives. Visit LinkedIn and follow Rick’s profile.
Both MMM and PMC provide care programs of high quality and promote the emotional and physical wellbeing of their clients. Customer satisfaction is the number one priority of the company. PMC and MMM got the accreditation from NCQA in 2011. This accreditation is given when a plan exceeds the expectations of quality assurance. Rick Shinto is a re-known figure in the healthcare industry. He has served in the industry for many years and has exceptional technical experience in clinical and operational healthcare. Rick Shinto won the award for the young entrepreneur of the year during his tenure at Aveta Inc. The award usually recognizes people who commit themselves to excellence. Contact details available at Manta.com
Quality medical care for all patients is the core value at InnovaCare Health. The company puts emphasis on qualified professionals who steer the company’s growth and make sure there is stability. Rich Shinto serves as the President of InnovaCare Health. He said that teamwork is one of the core values of the company that leads to success. Rick Shinto states that the ingredients of success include a clear vision, proper communication, and excellent working relationships. He adds that transparency is important in the growth of a company. InnovaCare Health redefines the healthcare management in the current healthcare environment. InnovaCare Health has two affiliates in Puerto Rico. These include PMC Medicare Choice Inc and MMM Healthcare Inc.
Rick Shinto started his career in the medical field by working as an intern in South California. He once held the position of vice president at Medical Management. He later went on to serve as the chief medical and operating officer at the Medical Pathways Management Company. Rick also worked for other companies such as NAMM California and Cal Optima Health Plan before he joined InnovaCare Health. Rick Shinto has managed to write various books about clinical medicine as an expert in the healthcare sector. Rick attended the University of Redlands where he was able to earn his MBA. He went on to study at the State University of New York where he got his Medical Degree. He also holds a BS that he received from the University of California.
Rick Shinto is termed as one of the largest forces behind the success of InnovaCare Health. He hopes to lead the company in achieving its strategic goals. He hopes to make a revolution in the healthcare sector and to make medical services readily available and affordable to all patients. Read more about Innovacare at Crunchbase.com
How much better are things now than in 1945?
At the end of World War II, America was on top of the world, by almost every measure. To be sure, over the following 15 years, many new consumer goods and inventions that deeply affected the lives of the average American came on the market. These included color televisions, microwaves, muscle cars and many other things.
But then, around the mid-’60s, things began to stagnate. Take jet travel, for example. The jet drastically reduced the time that business people had to spend in the air. The travel time from New York to Los Angeles in a state-of-the-art DC-7, in 1955, was over eight hours. Just five years later, that time had shrunk to less than four. Jets like the Convair 880 and 727 were some of the fastest subsonic commercial jetliners ever built. In fact, the 880 is considerably faster than any commercial jet flying today. This is somewhat incredible, if you think about it, because over long-haul flights it made quite a difference. Inter-coastal business travelers in 1960 spent a half hour to an hour less time in the air than their modern counterparts.
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Jason Hope, best known as being the founder of premium content provider Jawa, has recently began blogging and writing articles about the coming technologies of the Internet of Things. The entrepreneur predicts that, within five to ten years, people will start seeing radical changes in their everyday lives of a magnitude that hasn’t been seen in over a generation.
Having your startup seems to be the route that today’s youth want to take. Everyone wants to be their boss at the end of the day and dictate your terms, but the reality of running your own business can be harsh. Sure it may be easy to be known as a CEO of a company, but with great power, comes great responsibility, and making your business success is to you entirely. Companies need funds and a good amount of resources to help it grow in the right direction and finding those can be hard without a proper mentor to guide you every step of the way. Mike Baur is an entrepreneur who understood these needs of business owners and entrepreneurs, having gone down the path himself. Thereon he decided not only to start a successful business for himself but also for like-minded individuals to help them fulfill their hopes and dreams.
Mike Baur is the man behind Swiss Startup Company, a business which caters to helping other businesses and companies grow in a favorable direction. Through the company, Mike Baur has helped numerous businesses grow, something which the business owners would not have been able to do themselves. Anyone can have the next best idea that will send them in a million dollar bracket, but unless they are given the right guidance and shown what can be done to benefit them, there’s no saying how far they will go by themselves. The Swiss Startup Factory tries its best to mentor the people entering the company and provide them the best solutions for their line of work. With the number of ambitious people trying to make it out there for themselves, the need for a company like this was much needed in the market, and Mike Baur has fit this demand quite well.
Mike Baur has extensive knowledge regarding the workings of the business sector and what companies and business owners need to do to make it out there for themselves and to make their businesses a success. Before laying the foundations for the Swiss Startup Factory, Mike Baur was a judge on a reality show called ‘Start.’ The show was a ray of hope for people wanting to open up their businesses, and Mike Baur helped numerous people achieve that dream. Because of Mike Baur’s expertise in the field of business and his skill in formulating sound business plans, he has been able to lead his company towards the path of success.